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De Beers Africa Exploration has the goal of discovering the equivalent of an additional world class primary<br>deposits by the end of 2004. This is part of an overall corporate goal of securing a greater portion of the<br>diamond market while reducing costs. To accomplish this task, exploration cycle time, the movement of<br>projects from the grassroots stage to either evaluation or abandonment, has been shortened. With De Beers<br>moving into more difficult regions the delivery of cost-effective geophysics has become paramount.