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Much information is contained in the seismic reflectivity signal. The discernment between signal<br>and noise, and the reduction of ambiguity of these signals is a major technical challenge.<br>Interpreting lithology solely on normal seismic reflection strength has been well recognized to<br>have pitfalls. This paper sets a case history of commitment by all parties involved to coax the<br>subtle relevant data out from the seismic signals by means of an intelligent integrated approach.