The economics of shale play development requires large numbers of wells to be drilled and completed quickly. This demands a sophisticated supply chain, leading many operators to adopt an industrial approach to their exploration and production systems. Crucial to this is a new kind of business intelligence hub: the adaptive, real-time database. But the benefits of such an approach are not limited to shale operators. We argue that the data management philosophy applied to shale plays simply raises the bar for the next generation of exploration and production systems. Furthermore, the adoption of a mod-ern business intelligence systems to the enterprise can deliver real increases to asset values - far in excess of their cost of implementation.


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