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Explorationists are discovering that the explosive growth of geophysical data in the 21st century requires<br>new paradigms in data management strategies. As the number of versions of geophysical volumes grows<br>exponentially, storage systems are overwhelmed by demands for disk space. Disks are continuously full,<br>backup windows interfere with interpretation workflows, users become responsible for data management,<br>and geophysicists use their time looking for data instead of looking for hydrocarbons. Hierarchical<br>content management, in which geophysical project files are managed according to their usage patterns,<br>alleviates these problems and returns value to exploration and production project life cycles.