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P242 Understanding Bias – An Example of 'Concept Uncertainty' in Seismic Interpretation C.E. Bond* (Midland Valley Exploration and Univ. of Glasgow) A.D. Gibbs (Midland Valley Exploration) Z.K. Shipton (University of Glasgow) & S. Jones (Midland Valley Exploration) SUMMARY To maximize the commercial value of new ventures we need to increase our own understanding of the geology of petroleum systems and to deal with this information strategically within industry workflows. We have investigated the initial stages of the geological workflow and designed experiments to quantify how professionals develop a geological interpretation from seismic data. Our experiments consider both the process of