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With an average oil recovery efficiency in the industry of a little over 30%, meaning about 2/3 of the oil<br>originally in place in the world s reservoirs is left behind, the imperative to increase recovery is clear.<br>Today EOR accounts for only about 4% of the world s production, however projections by IEA and others<br>forecast the role of EOR to grow significantly in the coming years, to perhaps 20% by 2030. This kind of<br>growth will be a major challenge to achieve, requiring clear focus on addressing the technology tools and<br>other critical success factors required. This paper will explore these critical success factors, drawing upon<br>Shell and industry experiences in improved and enhanced recovery, with case examples.