f Quality improvement in the seismic process

Efficient exploration for oil and gas reserves has relied heavily on "high quality" images of subsurface formations generated from seismic data. The need for ever-increasing levels of quality at a colt which brings long-term value to the exploration/production enterprise has contributed to significant changes in management thought and practice in a geophysical services company, and to the adoption of a business strategy in which quality improvement is the key feature. A model for quality improvement is employed at all levels of the organisation, focusing on the needs of the customer and the processen by which inputs are transformed into outputs .