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Development of predictive geological rules is vital for successful exploration and development. The “sweet spotting” concept is widely used to predict areas with better-than-average porosity and permeability. However the definition of sweet spots in unconventional plays is still an emerging concept. Empirical observations from a decade of unconventional development in North America suggest better-than-average production is governed by a combination of favorable matrix permeability, presence of natural fractures and source-rock richness and maturity.