The main purpose of this paper is to show how key strategic initiatives in Petrobras Exploration Department have been deployed. These initiatives are: data stewardship and effective communication and orchestration among all phases of the exploratory process called Systematic Approach. Data stewards (64) have been designated across many departments which is important to reinforce the a “data culture”. Regarding Systematic Approach a virtuous cycle is being proposed: information have been stored in the corporate database, being accessible to all involved and being monitored through a data quality dashboard.


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