User Experience (UX): The Underdog of Digital and Intelligence Transformation

Digital success is essential in geoscience for advancing research, improving data accuracy, and enhancing collaboration. Tools like high-performance computing, machine learning, AI, and cloud storage enable efficient processing of large datasets, leading to better predictions and understanding of geological phenomena. Digital platforms also facilitate global collaboration, fostering innovation. Despite a shrinking workforce, geoscientists and data managers must work faster and smarter. Embracing digital advancements and prioritizing user experience (UX) helps them stay at the forefront of technological innovations and address global challenges. As AI is introduced to geoscientific workflows it redefines human-computer interaction, UX must bridge user expectations and intelligent automation, ensuring technology enhances geoscience capability.