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oa Innovative Marketing Technologies in the Management of Critical Mineral Resources: Challenges and Prospects
- Publisher: European Association of Geoscientists & Engineers
- Source: Conference Proceedings, 18th International Conference Monitoring of Geological Processes and Ecological Condition of the Environment, Apr 2025, Volume 2025, p.1 - 5
Abstract
The thesis explores innovative marketing technologies in the management of critical mineral resources, emphasizing their importance in achieving sustainability and addressing challenges like resource shortages and geopolitical risks. Critical minerals such as lithium, cobalt, and rare earths are vital for renewable energy, electric vehicles, and high-tech manufacturing. Effective management of their extraction and supply requires advanced technologies like AI, Big Data, and blockchain to optimize supply chains, enhance transparency, and meet environmental standards.
The document highlights the global demand for critical minerals, driven by the transition to green energy, and underscores the risks associated with reliance on a limited number of suppliers. It discusses various strategies for mitigating these risks, including diversifying supply sources, leveraging recycling, and developing alternative materials.
Key marketing innovations such as Big Data analytics and CRM systems are identified as tools to better understand market trends, forecast demand, and build long-term partnerships. Case studies of companies like Rio Tinto and Tesla illustrate the practical applications of these technologies in the critical minerals sector.
The thesis also outlines the role of policy frameworks like the EU’s Critical Raw Materials Act and the U.S. Department of the Interior’s critical mineral list in shaping strategies for resource management. However, it notes limited research on innovative marketing technologies in the Ukrainian context, suggesting the need for further development and investment in this area.
Ultimately, the integration of modern marketing tools and sustainable practices is presented as essential for ensuring the competitiveness, efficiency, and sustainability of the critical minerals industry.
